Make sure your copy stands out by keeping these writing tips in mind:
Press releases get distributed every day, which is why it’s important to make sure you get your basics right. This is what media contacts will be on the lookout for. It’s just one page! That being said, there is a specific framework that all press releases follow, and sticking to that standard format is highly recommended. Writing a press release doesn’t have to be hard. Not sure how that works? We’ve got you: A Quick Guide to Press Release Submission Timing How To Write a Press Release for an App
Where: Specify the app’s availability in a specific store or for a specific OS.What: Explain the mobile app, and its release, and provide a few details about the app.In this case, are you an independent app developer or do you work for a company? Who: Specify who the press release is about.The 5 W’s can inspire you when it comes to working out a catchy headline, as well as with the structure of the press release overall. By answering these right away, you’re providing readers with all the most important details.Įven before your first draft, have the answers to these questions in mind to help you focus. The 5 W'[s are the questions of who, what, when, where, and why. Business leaders drafting a first-time press release can do this by addressing the “5 W’s.” Not sold on the whole press release concept? Want to read about press releases in more general terms? Check it out: What Is a Press Release? What Can It Do? How do you make a new app press release compelling?Īt the foundation of any compelling press release is the relaying of the most important information as early as possible. The launch of an app fits that description, so let’s take a look at how to get started. Clearly, these are huge benefits to tap into when launching a mobile app.Ĭritical to remember is that an app press release must center on a newsworthy announcement. Not just a way to communicate with media outlets and publications, a press release can also boost search engine rankings for your company and earn more organic website traffic. What’s great about press releases is that they’re a common PR strategy many journalists rely on as a resource- 73% of reporters search for press releases online. Typically a single-page document distributed to media networks and online, it’s a great way to pitch reporters to cover an article about your new app. Free PR Consultation Why should you issue a press release for a mobile app launch?Ī press release is a way to communicate industry news with media outlets, and one of the most popular ways to get coverage.
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